Have you ever been pushed into a purchase?
I have been on several occasions.
One I remember very well was one of the first cars Earl and I purchased as a couple.
We were young, and it was spring. We wanted a new car. I wanted to be practical yet stylish. Earl wanted something sporty.
We spent an entire Saturday test driving cars. The one I wanted was too much money. The monthly payment was $50 more than I wanted to spend.
The one Earl wanted was too sporty. I was afraid of the monthly insurance premium with us both being under 22.
Then at the last car lot for the night, they talked us into a test drive. We were then shuttled to a room where they kept bringing back a clipboard with monthly payments written and circled.
They came up with a number, and we refused over and over. But finally, after two or three trips, they came back with a number, and we gave in.
The car was ours. But, we were exhausted, and the worst part is it wasn’t stylish or sporty and was only a tad practical.
I would describe that as being pushed into a purchase. We were young and in the mood for a car. The dealership could have been a bit more helpful instead and walked us through the process. We would have then become lifelong customers.
Instead, we left feeling pressured and pushed. We would have probably agreed to purchase the sporty car Earl wanted if they had said, “Let us hold this one till Monday. You check with your insurance agent, and we will have it ready for you to pick up Monday evening.”
We would have felt helped and guided instead of pushed into a purchase. We would have had higher buyer satisfaction too.
Don’t be afraid to guide your clients and realize the motives and the outcomes are very different than being pushy.
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