There are some good reasons to consider a one-on-one personal reach out to a prospect i.e. a cold call.
My favorite reason is the fact it gets things moving.
I’ll explain. Have you seen the movie The Pursuit of Happyness?
The main character is reaching out by phone to prospective clients. He begins as he’s instructed, just calling the numbers and starting with a receptionist, then he realizes I’m going through a lot of steps to get to the decision-maker.
He decides to jump straight for the C-level executives. It works, and he begins making quick progress.
I shared a story in my podcast last week (Ep 55) about why cold calling is valuable. Listen in if you haven’t yet.
It’s the perfect strategy for those who don’t want to wait on success.
If you want to take control and get things in motion instead of waiting on happenstance, consider adding cold calls.
Put a little time into planning some strategy for your ideal clients and reach out.
Sometimes the path of least resistance like bulk mailers to a list of hit or miss prospects, billboards, social media posts, etc., feels right.
But, in reality, a couple of hours of one-on-one contact, a personal email, or a handwritten note can get you further, faster, for less money and headache.
Are you tired of waiting and wishing? I suggest you set aside two hours next week to reach out one-to-one to check the temperature of a few prospects.
The temperature could be lukewarm during this encounter. Just a hi, and how are you?
It may be warmer and be more of a maybe.
Even if you get a stone-cold no, it’s better than endless waiting and wondering.
Cold calling starts out feeling like you just got into the pool for the first time this year.
It will get warmer the longer you stay in and get your head wet. Enjoy the fun and fellowship you’ll find once you’re all in and committed to the cold call.
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