What’s your why?
Have you thought about why you want someone to say yes to your product or service?
I am the reader in my house. The books I read usually encourage me to think pretty deeply. I am most often the one asking the hard questions. The questions catch everyone off guard and require some thought.
I’ll usually have a question of the night if we are all eating dinner together—the type of question that has no wrong answer.
I love to think about things differently. I love to hear my boys’ answers, the girls’ answers, and Earl’s too. Earl usually has some simple answer that is so unique it blows me away.
Recently, Earl came to me with one of these simple questions “What’s your why? Why do you do your podcast or your blog? Why do you sell copiers?”
I have to admit I was caught off guard and a bit speechless I felt empty-handed.
For the next couple of days, I pondered my answer. I wanted it to be a good one. I could, of course, say I want exposure or brand awareness. It’s how we keep a business, pay our employees and ourselves. There’s the less obvious answer I like to share my thoughts and experiences, so others keep trying. So they don’t give up when it’s hard.
But I wanted to give the kind of answer that is the real, deep-down one. The one that lets you know why I keep going if they say no. Why I, on occasion, cry but carry on.
I began sales coaching because I saw some ladies with what was an already excellent business struggle with some unnecessary stress. I saw how with just a few tweaks, they could eliminate a lot of stress and increase their revenue.
I’ve been selling copiers for years. My why hasn’t changed for why I sell copiers. I love selling copiers because it makes a difference for people. That may sound silly, but if you go into the office every day and can’t make the prints you need or scan the documents where they need to go, sometimes money isn’t coming in without it. If the copier works, but only after several tries, that makes a hard day at work. Plus, if you call for service or supplies and no one shows up for days, there’s a need.
If I provide a copier and service contract, I can give you support, a number and a real live person answers when you need it—all at a fair price. I’m helping your life. If you call with a problem and we have a solution, I’m improving the quality of your work life.
When challenged, I came up with the “Why” that can wrap itself around my intent in all areas. I discovered my “why” is this- “I want to improve the quality of life. The quality of life for others and myself.”
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