One of the biggest obstacles between most salespeople and success in sales is their thoughts and feelings around the role.
The sales manager is suggesting you turn over every leaf. The expectation is you bring in a slew of leads and sales every day, all day.
You hear all about the opportunities and market share attainment goals. The monthly and weekly sales meetings seem more like meetings for “those that are selling” vs. “those that are not selling.”
While you have been a member of both groups at one time or another, you wonder whether this insanity of feast or famine ever stops?
I’m here to tell you “yes”! There is a better way. The age-old question of whether you should be the sales hunter or the sales farmer can be answered by instead becoming The Curator!
The curator has an established vision of the exact catch they want to find. They know exactly what type of account or customer they are looking to add to their amazing book of business that will become not just a customer base but a work of art.
The curator is the one who makes a predictable, steady effort toward the prize. They have a clear picture of what the big catch will look like when they find it. They will work toward the exact client they know fits best with their products. When a need is uncovered through the directed actions of the curator, and plan for a solution will be provided with reason and explanation. The takedown will be smooth and yet exhilarating.
The curator will not be the one lined up at the door with all their competitors when the highly sought customer eventually decides they are suddenly in the market. Instead, the curator takes time to plan activities and establish routines that are, in a way, planting seeds as a farmer but not the frustrated farmer. The curator studies the seed and understands the return will not be run-of-the-mill produce but instead heirloom quality with a unique taste, nutrients, and a wide variety of colors and shapes.
Become the Curator… Be the Curator!
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