We’ve all been there. We are waiting in the wings, ready to deliver a contract and a fantastic product or service.
We’ve delivered the quote. It filled a want or a need. The price was more than fair. They were a qualified prospect. So why are we playing the waiting game?
The problem is usually not a lack of interest, and it’s not that is isn’t important for your prospect.
The problem is the squeaky wheel gets the oil. Lots of things are probably taking priority—some important, some not so important, but loud.
Have you ever been lying in bed at night and thought about an email you should have returned or thought about a proposal you meant to sign to get a ball rolling? Then the next morning, you have every intention of getting that done. But, the next night, when it gets quiet, it hits you again, and you mentally add it to your to-do list for the next day.
Do your future customers and clients a favor. Make it easy to get what’s important done. Help them get the ball rolling. Reach out and make it easy for them to say “yes, let’s get this done.”
There are lots of ways to follow up. It involves asking the right questions and listening for the answers. I often help my clients with this process. Learning the process enables you to win the waiting game.
